Lori Colvin: Marketing Partner


Q and A

Q. What is it about marketing that first drew your interest?

What’s interesting about marketing is the ability to understand the pulse and trends of the market and deliver a message that generates a response from people. Marketing is creative and smart and it’s exciting to reside at the forefront of the message for both the internal and external audiences.

Q. What was it that first drew you to Armanino?

Andy Armanino, our Managing Partner. He knew me prior to working with this firm and said he needed a marketer. I told him I knew nothing about accounting, and he said, “I have a room full of CPAs. I need someone who understands marketing!” It has been stimulating and fulfilling to work with so many great people in my role.

Q. Describe your most memorable Armanino moment.

There are a couple. One involved the internal firm program “Mission Possible,” which was a lead-generation and cross-selling program. We invited the entire firm to a local movie theater to view the actual premiere of the motion picture, Mission Impossible III. That really kicked off the program and it was a great success.

My next most memorable moment happened within my first year. I put a call into The Wall Street Journal to pitch a story. I almost fell out of my chair when they actually called me back...and published our story on the front page.

Q. Describe your work style.

My work style comes from a real passion. I am invested and believe in the firm; this helps me stay focused in moving projects forward.

Q. Who is/was the most influential person in your life?

My mother. She knows me so well and always has a new perspective for me to see. She offers great advice that I listen to and respect. Her creativity inspires me everyday.

Beyond the Boardroom

What do you do to relax when you’re not working?

I like to throw a great party and dance with my kids.

Favorite vacation:

New York City with my husband; I like the vibe and culture of a big city.

What are your hobbies?

Hiking, swimming and cooking, especially in Tahoe at our family cabin.

All-time top CDs:

  • Michael Jackson – Off the Wall
  • Coldplay – A Rush of Blood to the Head
  • Jack Johnson – In-Between Dreams
  • OutKast – The Love Below
  • No Doubt – Rock Steady

Favorite film(s):

  • Little Miss Sunshine
  • The Bourne Identity series
  • Walk the Line

One word that best describes you:




  • Andy Armanino
  • Lindy Antonelli
  • Matt Armanino
  • Scott Borgia
  • Daniel Bowen
  • Bill Brause
  • Theresa Brown
  • John Brychel
  • Dave Burlington
  • Matthew Chavez
  • Brad Cless
  • Lori Colvin
  • Scott Copeland
  • Jon Davies
  • David Davis
  • John Dunican
  • Malcolm Ellerbe
  • Vintage Foster
  • Thomas E. Gard
  • Lynn Henley
  • John Horner
  • Tim Hourigan
  • Dan Jones
  • Bruce Kirschenbaum
  • David Lee
  • Ricardo Martinez
  • Tom Mescall
  • Takashi Midorikawa
  • Chris Moore
  • Josh Nevarez
  • Paul O'Grady
  • Monika Pelz
  • Matthew Perreault
  • Paul Peterson
  • Gary Pitchford
  • David Sordello
  • Jeff Stegner
  • Jeremy Sucharski
  • Robert Tuvell
  • Mark Wagner
  • Kevin Wise
  • Andy Armanino: CPA Managing Partner

    The following is a short inside look at this partner's views on business as well as some personal insight. To view their entire profile, click the read more link at the end of each short bio.


    Q & A

    Q. What is it about accounting and consulting that first drew your interest?

    While attending Santa Clara University, I considered a future in teaching history or math, or attending law school. After determining that academia was not for me, I switched my major to accounting. I liked math, accounting was easy to understand, and my father's influence over the years convinced me that it was a good career path. At that point, putting them all together seemed like a natural.

    Q. Describe your most memorable Armanino moment.

    When my father retired and I was able to stand up and talk about what he meant to the firm and to me.